Within 3-5 days of your contract execution, our team of Vendor Content professionals will help write an SEO-optimized description based on your business website and other publicly available sources. If you write your description before they get to it, they’ll review and edit based on best practices for SEO, formatting and grammar.
- Please do not include blocks of text taken from another source, like your business website. Duplicate content has a negative impact on your SEO, so make sure to vary your descriptions across The Knot, WeddingWire and anywhere else you promote your business to help you rank higher in search results.
- Our Content Team reviews and edits each Storefront thoughtfully, taking into careful consideration what makes each vendor or venue unique. Delivering the best user experience for everyone is our top priority.
- It’s important to note that we support inclusivity and stand firmly against discrimination of any type, including any hate speech. Please see our Nondiscrimination Policy for more information. To ensure everyone feels welcome on our site:
- Please use inclusive language like “couples” instead of “bride” or “groom.”
- Include diverse images.
- Avoid language that romanticizes the history of slavery.
Why Has the Content Been Rewritten or Updated on my Storefront?
To put it plainly, SEO (search engine optimization)!
SEO is critical to the success of your wedding business and, as your partner in advertising, it’s on us to ensure that couples are seeing your Storefront when they search for your services. When you begin advertising with The Knot or WeddingWire, our internal Content Team of SEO experts, professional copywriters, and content creators will inspect and enhance your Storefronts to make sure you’re set up for success and showing up where couples can find you.
We encourage you to continue to build out and regularly update your Storefront content. Don’t worry, you don’t have to update it every day. A good rule of thumb is to tweak your Storefront once every season.
See our Storefront Guidelines and Best Practices for more information on how to optimize your Storefronts.