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FAQs Analytics & Performance

1. How can I view my WeddingWire storefront metrics?

To view your storefront metrics, just log in to your WeddingPro account. On your WeddingPro Dashboard, you’ll find summary data for key storefront metrics, including leads, storefront visitors, link clicks, storefront saves, reviews and a 12-month trailing view of the number of leads you received each month. You’ll be able to see the metrics for both your WeddingWire and The Knot storefronts.  

2. Will I be able to see storefront-specific insights if I have multiple storefronts on WeddingWire?

Yes! Every WeddingWire storefront is associated with a unique account, so if you have multiple WeddingWire storefronts, you will have to log in to each account separately to view the WeddingPro Insights for that account.

3. Why doesn’t WeddingPro Insights allow me to view and filter performance data for multiple WeddingWire storefronts, but it does for The Knot?

WeddingWire and The Knot are set up differently, and WeddingPro Insights reflects those differences. On The Knot, you can have multiple storefronts associated with a single account, so you can view and filter data for multiple storefronts from a single account. 

If you have multiple storefronts on WeddingWire, each storefront will be associated with a unique account, and each account will have its own separate WeddingPro Insights data.

4. How do I find WeddingPro Insights on the WeddingPro app?

WeddingPro Insights is currently available via your WeddingPro Dashboard on desktop and mobile web only. The WeddingPro app will display storefront metrics for your WeddingWire and The Knot storefronts separately. 

5. Why doesn’t the WeddingPro Insights data match the information in my WeddingWire Pro and The Knot Pro portals?

Before WeddingWire and The Knot merged, data was tracked and formatted slightly differently between the two platforms, which is why you might still sometimes see different data when comparing your WeddingPro Insights with the analytics provided on the individual brand pages. 

The launch of the WeddingPro Insights Tool represents the beginning of an exciting process that will enable us to provide combined analytics and measure the same data points for both brands, making it much easier for you to understand and evaluate your storefronts’ performance.

6. Can I see my lead performance year-over-year?

When we launched WeddingPro Insights, we wanted to make sure it included the metrics and timelines that our pros feel are most impactful, which is why it currently displays a trailing 12-month view of leads. As we develop the WeddingPro Insights feature, we will look to incorporate additional timelines and core metric details to help you understand your funnel even better. 

7. How often is the Storefront Activity insight updated? 

Storefront Activity is updated daily.

8. Does the total number of leads displayed include leads that have been marked as spam?

Yes. Currently, your leads total will include any spam leads that were not flagged and filtered out before they reached your inbox. We are actively working on a process that will enable us to subtract any leads marked as spam from your total.